A to Z with Tracy | Blog Standard
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When To Use Pages or Posts For Your WordPress Site

There are times when using WordPress, that you can be confused because there are so many options. Namely, whether or not you should use a Page or a Post for the content that you are looking to add to your website. The metaphor that I commonly use is to compare your website to a book store. A book store offers a lot of different ways to display content (ie: magazines, novels, short stories, newspapers). I liken posts to the kinds of publications like Magazines and Newspapers. They...

What Makes a Strong Call to Action?

Before we get started it is important for your website to have a goal, that is, what is it you desire from your users?  That may be to gather email addresses, capture leads, or get your visitor to enter their credit card information to buy something. A call to action makes use of a banner, button, or some kind of graphic or text to lead your visitor down a predetermined path that results in them completing your goal. In the instance of real estate, a call...

Social Media, Professional or Personal?

This is the beginning of a weekly series of helpful tidbits that will help you rule the web and your brand. We want you to know the best way to use the tools that are at your disposal on the web in order to get the most out of the products that you purchase from us. So, here goes our first little lesson! On a daily basis we end up hooking up personal social media accounts to professional websites. After playing around with social media in...

Go the extra mile to earn SEO with your photos!

Images are becoming a very key feature when it comes to blogging and well, anything involving the internet and communications. To be honest, they always have been, but are you doing enough to your photos to make them earn SEO for you? If you use any kind of SEO specific plugin for your WordPress website (or Piggyback Blog), then you know that deep within those plugins, you’re being graded on how well your post or page is going to be for search engines like Google, Yahoo,...