A to Z with Tracy | Blog Standard
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Tasks for Pirate Labs

As part of my interview process with Pirate Labs, I was tasked with a number of marketing assignments to show my abilities. Because I took the time to make these elements for a company that did not take the opportunity to hire me, I feel that it is important to keep my work my own and to display it properly. Below is the link to the PDF I created with the tasks that were asked of me. Pirate Labs Assignments - Tracy Zettinig See blog post  Trouble...

Trouble Making Marketing Emails? Try ahoy!

Beginning the first steps in making marketing emails that work for you and your business can be daunting. Lucky for you, products like ahoy! exist to make life easier, more creative, and are driven by real-world results.  Automations & Segmentation First Purchase, Any Purchase, Never Purchased, Abandoned Cart, Welcome - seem like the types of clients that you have for your ecommerce website?  Well, segmentation of your leads can make sending the most appropriate emails (and other marketing) to just the right audience a breeze.  Ahoy! even goes...

6 Ways to Lower Your Website’s Bounce Rate

When brands are building and maintaining a website, the focus tends to lie on design and content. While those are definitely important aspects of a website, the reality of a successful website is a bit more nuanced than the two. Great content and design might attract users, but it is more important to keep them engaged and keep them from leaving your website. In a nutshell, that is what bounce rates comprise of. It is the rate and speed at which users leave your website, and having...

This Is Why You Fail – 4 Mistakes To Avoid On Your Website

Every website owner begins their journey to taking over their piece of the internet with enthusiasm. However, that enthusiasm typically fades over time and websites are left to fend for themselves. Unfortunately, no website is meant to be ‘set it and forget it’. Not to mention, there a number other items that website owners overlook that are huge pitfalls when it comes to being successful. Over time, websites need love and dedication and should be ready to upgrade when new industry standards take place. Hopefully, your...

How to Make your Website “Sticky” by Improving your Bounce Rate

We’ve all done it before.  Clicked on a website and thought to ourselves’ “ew no”  and clicked the back button.  In essence, we’ve “bounced” off their website.  Officially “bounce rate” can be defined as: The percentage of visitors to a particular website who navigate away from the site after viewing only one page. Simple enough…right? So, how do we decrease the chances that someone will bounce off our website after seeing just a single page? How do we keep them and have them dive deeper? Easy to Follow...

How to Properly Use Content Curation Sites

Subscription websites that regularly offer up content are becoming more and more common. So common-place that we decided that it would be to everyone’s benefit to cover the best ways to make use of these services and what to avoid. One website of interest would be Keeping Current Matters, which provides many real estate agents with great content. This site gives you a website that allows you to compile articles within. What to Avoid As tempting as it seems, try your hardest to avoid the most common mistake...